Chat tools prioritise speed. Messages scroll away, context disappears, and important answers are lost as soon as the next conversation starts. Over time, this creates noise, repeated questions, and a lack of ownership — especially as organisations scale and introduce AI into everyday work.
In this recorded webinar, we explore how structured, knowledge-driven collaboration helps organisations move beyond ephemeral chat and create answers that persist, mature, and can be reused with confidence.
Watch the webinar recording
What this session covers
- Why chat breaks down at enterprise scale
- How unstructured conversations prevent knowledge from maturing
- The difference between collaboration activity and collaboration value
- How structured discussions create clear ownership and trusted answers
- Real-world use cases for HR, IT Helpdesk, change programmes, and communities of practice
- How dashboards and analytics make collaboration measurable
- Why structured knowledge is essential for responsible AI adoption
Why this matters
AI tools can summarise, search, and surface information at speed — but they don’t fix messy knowledge. They amplify whatever already exists. If answers are fragmented, outdated, or inconsistent, AI will surface that confusion faster.
Structured collaboration ensures that:
- The best answers persist instead of disappearing
- Ownership is clear and accountability exists
- Knowledge improves over time rather than decaying
- AI works with trusted, reusable information — not noise
Who this webinar is for
- Microsoft 365 and IT teams
- Internal communications and change management leads
- HR and business operations teams
- Organisations preparing for Copilot and AI readiness
- Anyone struggling with repeated questions and scattered conversations
Next steps
If you’d like to see how structured discussions could work in your organisation — or want to explore use cases specific to your teams — book a demo with us on Social Squared



